THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Build a Home History Folder Before You List

Build a Home History Folder Before You List

Build a Home History Folder Before You ListMartha Viera Parsons
Published on: 12/10/2026

Learn how to organize repair records and build a home-history folder before selling your Southern Arizona home in Green Valley, Sahuarita, or Tucson.

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Your Backyard Is Part of the Sale in Southern Arizona

Your Backyard Is Part of the Sale in Southern Arizona

Your Backyard Is Part of the Sale in Southern ArizonaMartha Viera Parsons
Published on: 12/10/2026

Learn how to prep your Southern Arizona patio and backyard for a home sale. Attract buyers in Green Valley, Tucson, and Sahuarita with these staging tips.

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Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk InMartha Viera Parsons
Published on: 12/10/2026

Learn how to effectively prepare and price your Southern Arizona home. Compare listings like a buyer to sell faster in Green Valley, Tucson, or Sahuarita.

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Moving to Southern Arizona? Build Your Life Map Before Your Home List

Moving to Southern Arizona? Build Your Life Map Before Your Home List

Moving to Southern Arizona? Build Your Life Map Before Your Home ListMartha Viera Parsons
Published on: 08/10/2026

Planning a move to Southern Arizona? Learn how mapping your everyday routine helps you choose the perfect community before you build your home shortlist.

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Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for YouMartha Viera Parsons
Published on: 23/09/2026

Wondering if you should sell your home in Quail Creek, Green Valley, or Sahuarita this fall? Discover the honest truth about the current Southern Arizona real estate market.

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Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before BuyingMartha Viera Parsons
Published on: 10/08/2026

A neighborhood may feel completely different during the day and evening. Visit more than once and test your everyday routes before deciding where to buy.

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Martha Viera Parsons

Associate Broker · Realtor

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